Impact of Green Intellectual Capital on Sustainable Green Banking: Moderating Role of Competitive Pressure

Purpose: Adoption of an environmentalist perspective in banking operational base through social, economic, and environmentally sustainable activities becomes debatable for firm performance. The study aims to examine the impact green intellectual capital on moderating role competitive pressure between them.
 Design/Methodology/Approach: surveyed by using self-administrative questionnaires from bank employees Rawalpindi Islamabad. data was collected a sample size 351 random sampling technique. measures Green Intellectual Capital (GIC) are encompassed three elements as human (GHC), Structural (GSC), Relational (GRC) comprising 18 items (Yusof, Omar, Zaman, & Samad, 2019) moderator 7 adopted (Sophonthummapharn, 2009).
 Findings: result shows that positively contributes toward achieving banking. Competitive moderates said relationship context Pakistani sector. finding implies banks Pakistan implement because force external environment achieve both sustainability terms environmental protection less amount carbon print. Therefore, have more focus use containing capital, structural relational than banking.
 Implications/Originality/Value: provides practical implementation move towards